- Surprise effect combined with a “Black Friday Special”
- Sunny destinations at the best prices – for all who are spontaneous and curious
- Integrated campaign including AI video and AI master campaign increases the desire for “Blind Booking”
Bargain hunters and sun seekers should definitely bookmark the page www.austrian-surprise.com for the coming days: Around Black Friday, Austrian Airlines is offering something special – blind dating is a thing of the past, now it’s time for blind booking at exceptionally attractive prices.
With “Austrian Surprise,” travellers can enjoy real holiday feeling with positive excitement and great anticipation: spontaneous and affordable flights from Vienna to a surprise destination.
First, travellers choose from a variety of travel themes (e.g. Sunshine Destinations, Simply Worth Seeing, or City Adventure), then they enter their travel details (period, number of travellers), and can immediately get surprised with the destination selected from that category. The more open they are to the potential destinations, the cheaper the trip becomes.
To increase the excitement, the actual destination is revealed only directly after booking. Prices are lower than on www.austrian.com, and tickets can also be booked at short notice – from one to 42 days before departure.
Exclusive Black Friday Deals on Austrian Surprise – escape the grey
From 21 November to 03 December 2025, a specially curated “Black Friday Package” with exclusive surprise destinations and lots of included sunshine will be available. Starting at just EUR 139, travellers can end up in Larnaca, Fuerteventura, Gran Canaria, Tenerife, Valencia, Malaga or Marrakech. The displayed prices for blind booking apply per person for a return flight in the selected category (Economy or Business). Additional baggage can be booked separately.
This offer is only available during the promotion period and is ideal for all those who want to escape the late-autumn gloom and enjoy a quick trip to the sun.
Innovative and integrated communication mix
For this “Black Friday – Blind Booking” campaign, Austrian Airlines is relying not only on classic media channels but also, for the first time, on an in-house produced AI video and an AI master visual – both highlighting the surprise character of Austrian Surprise, the joy of spontaneity and the appeal of a special travel experience after the Black Friday bustle.