Austrian Airlines fly & buy magazine with redesign and regional focus

Service, Product, Awards

• A piece of Austria to go – focus on regional products with Austrian charm
• Assortment available from November on Austrian Airlines flights outside the EU

From 1 November, Austrian Airlines’ fly & buy magazine will appear in a new look & feel. The design was adapted to the modernized brand presence. In the selection of the product range, great attention was paid to regionality and sustainability. In addition to international brand products, Austrian Airlines offers a variety of regional products produced in Austria in the new “Austrian Originals” category.

Already in spring, the Austrian home carrier included products “Made in Austria” in its in-flight sales on selected flights. The redesign of the fly & buy magazine has now been used to bring even more Austrian charm to the onboard sales offering and to further strengthen the focus on Austria as a core value of the brand. Austrian Airlines passengers thus have the opportunity to take a piece of Austria with them – on holiday or home.

More than half of the 130 articles offered are in the range for the first time. The new “Now or Never” category adds seasonal products to the assortment every three months. Due to customs regulations, the fly & buy offer is only available on flights outside the European Union.

Your contact person for requests:

Marleen Pirchner
Telephone +43 (0)5 1766-11254
Fax +43 (0)5 1766-511254