“Waltz into the World”: Austrian Airlines Launches New Advertising Campaign


• Advertising push has been on air since June 10, 2019 and will be implemented in 16 countries across the globe
• First brand campaign with the new Austrian Airlines creative agency thjnk stands for #FeelsLikeAustrian
• 360-degree integration of TV, print, online, out-of-home and social media

Austrian Airlines announced its cooperation with the German creative agency thjnk at the beginning of the year. Now the first jointly developed advertising campaign is already on the air. Starting on June 10, the brand campaign has been published in Austria and China. The launch of the campaign in the USA took place on June 15. A comprehensive sales push simultaneously takes place in 16 countries.

Emotion meets tradition
Customers and their travel experiences with Austrian Airlines comprise the main focus of the brand campaign. Emotional images are fused with the core brand elements of Austria’s national carrier, for example the traditional red color of Austrian Airlines or the popular waltz music. The objective of the advertising drive is to transport Austrian charm and service culture for which the airline is known above and beyond the country’s borders – in line with the campaign’s motto #FeelsLikeAustrian.

The new commercial also marks the dissemination of the first wave of visual motifs in online, print and out-of-home media. The campaign itself was conceived on the basis of a 360-degree approach. Images and slogans such as “Arrive. Even before you depart” are designed to underline those features which make the travel experience with Austrian Airlines stand out.

Austrian Airlines Marketing Director Isabella Reichl comments on the new advertising presence: “Together with our new creative agency thjnk, we have designed an up-to-date communications platform and campaign world. We convey in an individual way how it feels to fly with Austrian Airlines.
The hashtag #FeelsLikeAustrian serves the purpose of translating our claim ‘the charming way to fly’ into an exciting world of interesting stories and enables people to perceive the typical Austrian charm of Austrian Airlines.”

Stefan Schulte, Managing Director Creation thjnk Berlin, adds: “In the end, an airline is only concerned about one thing: the passenger’s travel experience. We show how it feels to fly with Austrian, experiencing something more special, more charming.”

Please address inquiries to:

Tanja Gruber
Telephone +43 (0)5 1766-11211