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Austrian wants to bring more Personal Travellers on Board with “myHoliday”


• New design and new offers for personal travellers with Austrian myHoliday under the umbrella brand Austrian
• Austrian myHoliday should become the leisure time brand for the Austrians and attract an additional 150,000 passengers
• New in the flight programme: Palma, Palermo and Chios

Austrian Airlines is entering the personal travel segment effective immediately with a new branding and design: under the brand Austrian myHoliday individual private trips for different travel occasions can be booked in the future. There is a suitable offering to fit everyone. For example, City Breaks will be available for Singles, Beach Holidays for families and Luxury Holidays for the young at heart. Austrian Airlines also plans its own golf and ski trips, shopping trips, romantic breaks, spa holidays, adventure holidays, event breaks, all-inclusive holidays and winter sun holidays. Austrian myHoliday will be offered at competitive prices and should also reach the smart-buyers. Austrian myHoliday stands for an optimal price-performance ratio, excellent service with Austrian charm and cooking on board, and last but not least care-free travelling based on its worldwide service points. The various packages will now be successively launched in cooperation with different tour operators on the marketplace up until the summer.

Austrian Airlines also intends to position itself strongly in the incoming segment in the future, offering travel programs with tour operators. For example, there will be luxury packages to the Salzburg Festival, including the hotel in Salzburg and tickets to the festival.

Austrian Airlines anticipates 150,000 additional passengers in the first year of the new personalized travel offering. “With Austrian myHoliday we will more strongly exploit the strength of the Austrian brand nationally and internationally. Thus the charter business will be brought closer to the Austrian umbrella brand as an integrated part of Austrian Airlines”, explains Austrian Airlines CCO Karsten Benz. “The objective is clear: Austrian myHoliday should become the leisure time brand of the Austrians.” The new brand will be used for the summer flight schedule, which is valid as of May 1, 2013. In the future, Austrian Airlines in its role as a partner to tour operators will also offer an optimal price-performance ratio for tour operators and agencies as well as for customers. The offers can be booked on

New in the flight programme: Palma, Palermo and Chios
With 130 destinations, Austrian Airlines is the Austrian airline with the most flight destinations from and to Austria. As of May 17, 2013, Chicago will be added to the summer schedule with five flights per week. There will also be many interesting vacation destinations once again in the charter segment in the summer timetable. The focus will be on Italy and Greece. New destinations in the upcoming season are Palermo as of April 26, 2013, and Chios as of May 29, 2013, each with one flight per week. “We continue to be the undisputed market leader with 21 destinations in Greece”, Karsten Benz adds. The offering of Austrian Airlines will also include Spain, Turkey, Great Britain and Egypt. Moreover, Palma has been added to the flight offering and will be served as of May 4, 2013 with three flights per week (in each case Thursday, Saturday and Sunday). “I have a good feeling that Palma will be a success, due to the fact that we see a great need here. With three flights per week we fulfill customer wishes to fly to Mallorca for both short and long trips. I am convinced that we will achieve good growth rates with it”, Karsten Benz concludes.

Owner. Editor. Reproducer: Austrian Airlines AG. Corporate Communications
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